Jootique began as a one man army in 2014 backed up by 3-4 more people, gradually gaining supporters and patrons. Our online presence became active in another year, occasional offline exhibitions, handmade on demand customized items, Jootique was taking baby steps slow and steady, in 2020 we decided to upgrade jootique from a side hustle to a full time business that would cultivate the potential to engage and empower many artists and at the same time help us reach out to a wider clientele. The vision was never to be grand in numbers but touch every heart it comes across, from the aim of bringing art, mental wellness, art as a therapeutic and expressive medium, exploring creativity and applying the principles of business with the Japanese concept of ikigai, Jootique is where you see her today.

Jootique is brainchild of Rikhia Guha . She has grown her with as much nurturance and dignity as any mother would, zero compromises, zero shortcuts. She believes in steady consistency over an overnight Big Bang. We all have different clocks and as it seemed most balanced . She has helped Jootique progress. Today we are a team of 24. But we aim not to stop and aspire to keep making growth, helping reach to an ever increasing wider area of supporters and aesthetic lovers.

Jootique is ready to take the next step. As every child is assigned their own space after a certain age, Jootique must receive her own website, a place where you, her patrons and supporters will find the most user friendly, easy access to products with offers and discounts on every occasion without having to go through the hassle of many steps, it's just a few clicks. With high quality images, product description, sizes mentioned, shopping with jootique is going to be easier. What's more! We are adding a lot of new products, venturing into Jootique designs- our printed merchandise section.